Vertical Roots New Packaging Reduces Plastic by 30%

Vertical Roots New Packaging Reduces Plastic by 30%

CHARLESTON, SC, January 25, 2020: Vertical Roots, the leading hydroponic container farming company in the U.S. growing fresh, nutritious leafy greens, is pleased to introduce a new innovative packaging design reduces plastic usage over 30% and prolongs freshness for the brand’s line of salad mixes; available in stores this month. The new packaging also features an elevated brand design and color palate as the company is set to expand its product line later this year.

Vertical Roots lettuces are always sustainably grown, non-GMO and pesticide free, and are on grocery store shelves within one to three days of being harvested. Because of Vertical Roots indoor farm’s extreme food safety standards, produce is clean, contaminant-free and has a 14+ day shelf life.

“We put meticulous care into our lettuce varieties to ensure they are highly nutritious, fresh and flavorful. We’ve put that same effort into developing packaging that meets our food safety standards, and is easy to use for our consumers,” said Andrew Hare, co-founder and general manager of Vertical Roots.

The new packaging features a patented micro-perforated film for increased shelf life stability. The film is resealable which provides consumers the same easy-to-use functionality of a clamshell. “We tested respiration and condensation with each lettuce variety, and ultimately found that we could extend the freshness and shelf life of our salad mixes even more,” added Andrew.

The Vertical Roots team spent over a year conducting thorough research and meeting with manufacturers before selecting the next phase of brand packaging. ”Through this journey we’ve educated ourselves on various materials, recyclables and biodegradable plastics, and the scientific and environmental implications of each potential avenue.”

“Our new packaging drastically reduces our plastic usage over 30%,” added Hare. “We put a large focus on recycling, where we selected plastics that are easier for consumers to recycle while only utilizing materials that have continued life cycles.”

Vertical Roots new packaging is also made of 100% post-consumer recycled #1 plastic (PET or PETE), which is known to be the most widely accepted plastic among recycling facilities. The EPA estimates recycling plastic uses nearly 60% less energy than creating it from raw materials.

While consumers demand more eco-friendly packaging, the produce industry gripes with plastic usage as the planet faces massive waste issues. Part of Vertical Roots mission is to be transparent with consumers on the company’s plastic journey, and to educate brand followers on waste issues and recycling best practices. “The amount of plastic waste on the planet feels larger than life. We have to educate our consumers on these issues to influence the demand for change,” said Hare. 

Vertical Roots is already seeding the next phase of its packaging. “Just like our greens, we’re growing and will continue to evolve packaging and processes to be the best they can. Our ultimate mission is to develop packaging that is both earth and consumer friendly,” concluded Hare. 

Vertical Roots aims to make thoughtful contributions and decisions for a better planet and the people who live on it. Learn more about Vertical Roots plastic journey at

About Vertical Roots:

Vertical Roots is the country’s leading hydroponic container farm and is revolutionizing the ways communities grow, distribute and consume food. Sustainably-grown and pesticide-free, Vertical Roots leafy greens are clean, nutritious, and delivered to your local grocery store within one to three days of being harvested. Vertical Roots produce is available at 1,200 grocery retailers in 11 Southeastern states. Find lettuce near you at and see ‘what’s growing on’ at @verticalroots. Trust Your Farmer. Know Your Food.

About AmplifiedAg, Inc.

AmplifiedAg, Inc. is an agtech industry visionary, providing revolutionary solutions for global access to safe food. The company engineers premier vertical CEA container farms and has developed a proprietary farm technology platform for comprehensive and cutting-edge indoor farm production. Combined, AmplifiedAg provides a holistic solution for farmers to grow and distribute food anywhere in the world.

AmplifiedAg owns and operates Vertical Roots, the largest hydroponic container farm in the U.S. Learn more at Growing Food for a Growing World.

Media Contact:

Emily Trogdon

(843) 687-0706

Vertical Roots General Manager Andrew Hare Named Southeast Produce Council’s “Next Generation Award” 2019 Recipient

Vertical Roots General Manager Andrew Hare Named Southeast Produce Council’s “Next Generation Award” 2019 Recipient


Award recognizes produce leaders making a difference in the industry.


CHARLESTON, S.C. – Sept. 17, 2019Vertical Roots announced today that its general manager and co-founder, Andrew Hare, was named the Southeast Produce Council (SEPC) 2019 recipient of the Next Generation Award. The Next Generation Award is given to SEPC members under 39 who have made a significant contribution to the industry through their company. The award ceremony took place in Nashville, Tenn. during the Southern Innovations Organics and Foodservice Expo Sept. 12-14.

“We are beyond thrilled for Andrew to receive this award. He pours his heart and soul into Vertical Roots, and he could not be more deserving of this recognition,” said Stefanie Swackhamer, Vice President of Mission, Marketing and Business Development at AmplifiedAg, the parent company of Vertical Roots. “The work he does daily challenges how we grow, consume, and distribute food, so we’re even more proud that our industry colleagues recognize that with Andrew’s leadership.”

Based in Charleston, SC, Vertical Roots grows fresh, pesticide-free greens year-round inside recycled shipping containers. Each farm is outfitted with fully-automated systems, LED lighting and soil-free, hydroponic growing technology. The farm company is dedicated to transparency and quality, so each head of lettuce is traceable back to its seed. The company opened its second site in Columbia in spring 2019.

Vertical Roots greens are available in grocery stores and restaurants across South Carolina and into Charlotte, NC, Savannah and Augusta, GA. For more information and to see where Vertical Roots is available for purchase, visit


Vertical Roots believes that everyone has a right to trust their farmer and know their food. With a commitment to quality, transparency and sustainability, the farm company grows fresh, pesticide- and GMO-free leafy greens and produce year-round inside repurposed shipping containers.

Currently, the company offers 6 different lettuce varieties: green and red oak leaf, red butter, arugula, bibb, romaine and a specialty Lowcountry blend that is its house spring mix. Each head of Vertical Roots lettuce is traceable from the seed, with an average harvest time of 24 hours from farm to table. Its farms are fully automated and outfitted with a vertical hydroponic growing system that uses 98% less water, LED lighting, and provide hyperlocal delivery to grocery stores, distributors, schools, and more.

Vertical Roots serves South Carolina and parts of Georgia and North Carolina from its farms based in Charleston and Columbia, South Carolina. Visit for more information and to see where its products are sold.

Media Contact:
Claire Monahan