Vertical Roots New Packaging Reduces Plastic by 30%

Vertical Roots New Packaging Reduces Plastic by 30%

CHARLESTON, SC, January 25, 2020: Vertical Roots, the leading hydroponic container farming company in the U.S. growing fresh, nutritious leafy greens, is pleased to introduce a new innovative packaging design reduces plastic usage over 30% and prolongs freshness for the brand’s line of salad mixes; available in stores this month. The new packaging also features an elevated brand design and color palate as the company is set to expand its product line later this year.

Vertical Roots lettuces are always sustainably grown, non-GMO and pesticide free, and are on grocery store shelves within one to three days of being harvested. Because of Vertical Roots indoor farm’s extreme food safety standards, produce is clean, contaminant-free and has a 14+ day shelf life.

“We put meticulous care into our lettuce varieties to ensure they are highly nutritious, fresh and flavorful. We’ve put that same effort into developing packaging that meets our food safety standards, and is easy to use for our consumers,” said Andrew Hare, co-founder and general manager of Vertical Roots.

The new packaging features a patented micro-perforated film for increased shelf life stability. The film is resealable which provides consumers the same easy-to-use functionality of a clamshell. “We tested respiration and condensation with each lettuce variety, and ultimately found that we could extend the freshness and shelf life of our salad mixes even more,” added Andrew.

The Vertical Roots team spent over a year conducting thorough research and meeting with manufacturers before selecting the next phase of brand packaging. ”Through this journey we’ve educated ourselves on various materials, recyclables and biodegradable plastics, and the scientific and environmental implications of each potential avenue.”

“Our new packaging drastically reduces our plastic usage over 30%,” added Hare. “We put a large focus on recycling, where we selected plastics that are easier for consumers to recycle while only utilizing materials that have continued life cycles.”

Vertical Roots new packaging is also made of 100% post-consumer recycled #1 plastic (PET or PETE), which is known to be the most widely accepted plastic among recycling facilities. The EPA estimates recycling plastic uses nearly 60% less energy than creating it from raw materials.

While consumers demand more eco-friendly packaging, the produce industry gripes with plastic usage as the planet faces massive waste issues. Part of Vertical Roots mission is to be transparent with consumers on the company’s plastic journey, and to educate brand followers on waste issues and recycling best practices. “The amount of plastic waste on the planet feels larger than life. We have to educate our consumers on these issues to influence the demand for change,” said Hare. 

Vertical Roots is already seeding the next phase of its packaging. “Just like our greens, we’re growing and will continue to evolve packaging and processes to be the best they can. Our ultimate mission is to develop packaging that is both earth and consumer friendly,” concluded Hare. 

Vertical Roots aims to make thoughtful contributions and decisions for a better planet and the people who live on it. Learn more about Vertical Roots plastic journey at

About Vertical Roots:

Vertical Roots is the country’s leading hydroponic container farm and is revolutionizing the ways communities grow, distribute and consume food. Sustainably-grown and pesticide-free, Vertical Roots leafy greens are clean, nutritious, and delivered to your local grocery store within one to three days of being harvested. Vertical Roots produce is available at 1,200 grocery retailers in 11 Southeastern states. Find lettuce near you at and see ‘what’s growing on’ at @verticalroots. Trust Your Farmer. Know Your Food.

About AmplifiedAg, Inc.

AmplifiedAg, Inc. is an agtech industry visionary, providing revolutionary solutions for global access to safe food. The company engineers premier vertical CEA container farms and has developed a proprietary farm technology platform for comprehensive and cutting-edge indoor farm production. Combined, AmplifiedAg provides a holistic solution for farmers to grow and distribute food anywhere in the world.

AmplifiedAg owns and operates Vertical Roots, the largest hydroponic container farm in the U.S. Learn more at Growing Food for a Growing World.

Media Contact:

Emily Trogdon

(843) 687-0706

Leafy Greens Provide Vital Nutrients for Plant-Based Diets

Leafy Greens Provide Vital Nutrients for Plant-Based Diets

Did you know that there are nearly 400 million vegetarians worldwide? 

Vegetarianism provides countless benefits for the planet and overall body health. If you are a vegetarian, vegan, or practice any other plant-based diet, it can be challenging at times. So it’s important to educate yourself on foods needed to achieve proper balanced nutrition. And leafy greens are a must!

Contrary to popular belief, most plant-based diets are not lacking in protein. This is a result of protein-packed beans, lentils and pastas that often make the plate. However, the top nutrient deficiencies in plant-based diets include vitamin B12, calcium, iron, zinc, and Omega-3 Fatty Acids, predominantly found in animal proteins. 


To combat this, up the intake of veggies that are rich in these essential vitamins and minerals. Leafy greens are like a nutrient powerhouse. Vertical Roots greens provide nearly all of these noted nutrients that meatless diets are lacking (and then some).


Knowledge is power. Food nutrition education is key to make proper food choices. So here’s a quick rundown of the benefits these nutrients provide your vitality and health.

Omega-3 Fatty Acids can help prevent blood clotting, promote heart health as well as fight inflammation, depression and anxiety.

Iron: Foods like leafy greens are rich in vitamin C will also help iron absorption. Even though iron from plants is not as easily absorbed, eating them in abundance can make a difference in your iron level.

Vitamin C is an antioxidant that helps boost your immune system and may help combat iron deficiency, lower heart disease risk, and lower blood pressure.

Vitamin B12: Vertical Roots’ leafy greens contain 5 of the 8 vitamins in the Vitamin B complex, which are beyond essential for your body’s functioning.

  • B5 (pantothenic acid) promotes the production and release of antibodies from B-cells
  • B6 may promote brain health, eye health, and may help fight depression
  • B1 (thiamin) is needed for nerve and muscle functions as well as metabolizing carbohydrates
  • B2 (riboflavin) is needed for metabolism and energy production
  • B12 helps to maintain healthy cells, nerves, and DNA production

Vertical Roots leafy greens have countless other antioxidants, vitamins and minerals that promote a healthy heart, memory, immune system, strong bones, eyesight and even skin: Beta-carotene, Fiber, Potassium, Folate, Vitamin A, and Vitamin K. Read about all of the nutrient benefits here.

Columbia-area food suppliers adapt as restaurants sales drop

Columbia-area food suppliers adapt as restaurants sales drop

The Post and  Courier – Free Times highlights Vertical Roots farms in Charleston and Columbia, SC.

Charleston’s Vertical Roots, which has a growing site in West Columbia, saw an initial 30 to 40 percent retail sales spike but then saw that dip back to average sales, details Andrew Hare. The general manager and co-founder of the hydroponic projects that sales will stay stable next week and notes that restaurant sales are almost at zero.

Coping with Covid: Vertical Roots  – Charleston  Business Journal

Coping with Covid: Vertical Roots – Charleston Business Journal

Charleston Business speaks with Andrew Hare, GM of Vertical Roots.

“This virus, this pandemic, has not changed how we operate,” Hare said. “We abide by the highest level of food safety, and that’s not changing whether or not there’s a … virus spreading.”

Hare said he never wants it to come across that hydroponic farming is better than conventional farming — the two methods are just different. The most basic difference, he said, is that conventional farming is outdoors and susceptible to the effects of livestock and nature, while hydroponic farming at Vertical Roots is within a controlled environment.