Rest Easy: Our Romaine Safety Statement

Rest Easy: Our Romaine Safety Statement

On Friday, November 22, 2019, the Centers for Disease Control and Prevention issued a warning to consumers and retailers in response to an outbreak of E. Coli linked to romaine lettuce produced in Salinas, California.

We launched Vertical Roots to make sure that our friends and neighbors always have access to produce they can count on: produce that is safe, fresh, nutritious and locally grown. 

Our unique indoor hydroponic farming methods – coupled with our adherence to the highest safety standards in the industry – provide robust protection against pathogens so you can enjoy safe, worry-free, fresh produce any time. 

Here is how we ensure the safety of our products:

  • All of our produce is certified SC-grown, thousands of miles away from the affected, West Coast lettuce. Every one of our farmers has received vigorous training in globally recognized food safety standards, and every one of our plants is expertly inspected at harvest to guarantee safety and quality. From start to finish, we raise our lettuce with care and precision to bring you peace of mind.
  • We grow our produce in a soil-free, closed-loop environment, which helps to protect our plants from harmful pathogens like E.Coli that are often found in soil and runoff from industrial animal farms. Our water is monitored closely and our plants are grown in a blend of natural coconut fiber that does not contain animal waste and the bacteria that comes with it. 

We exist to bring you safe, health-promoting produce straight from the Southeast. With our dedication to transparency and quality, you can rest easy knowing that all of our leafy greens, Romaine included, are a safe bet.

Farming Invades The City – Vertical Roots Takes Hold – Southeast Produce Weekly

Farming Invades The City – Vertical Roots Takes Hold – Southeast Produce Weekly

Southeastern Produce Weekly interviews Vertical Roots General Manager, Andrew Hare, in Nashville, Tenn. during the Southern Innovations Organics and Foodservice Expo Sept. 12-14.

South Carolina indoor grower Vertical Roots uses repurposed shipping containers to grow in any climate, in any location throughout the year.”

A symphony of produce at Southern Innovations 2019 – The Produce News

A symphony of produce at Southern Innovations 2019 – The Produce News

The Produce News recaps Southern Innovations 2019 events held in Nashville, TN at the Gaylord Opryland Resort & Convention Center: including the third annual Next Generation Award, which is co-sponsored by The Produce News and which honors a young person from the next generation of produce leaders for the industry. Last year’s recipient, Ross Williams of Titan Farms, then announced this year’s recipient: Andrew Hare of Vertical Roots.

Vertical Roots General Manager Andrew Hare Named Southeast Produce Council’s “Next Generation Award” 2019 Recipient

Vertical Roots General Manager Andrew Hare Named Southeast Produce Council’s “Next Generation Award” 2019 Recipient


Award recognizes produce leaders making a difference in the industry.


CHARLESTON, S.C. – Sept. 17, 2019Vertical Roots announced today that its general manager and co-founder, Andrew Hare, was named the Southeast Produce Council (SEPC) 2019 recipient of the Next Generation Award. The Next Generation Award is given to SEPC members under 39 who have made a significant contribution to the industry through their company. The award ceremony took place in Nashville, Tenn. during the Southern Innovations Organics and Foodservice Expo Sept. 12-14.

“We are beyond thrilled for Andrew to receive this award. He pours his heart and soul into Vertical Roots, and he could not be more deserving of this recognition,” said Stefanie Swackhamer, Vice President of Mission, Marketing and Business Development at AmplifiedAg, the parent company of Vertical Roots. “The work he does daily challenges how we grow, consume, and distribute food, so we’re even more proud that our industry colleagues recognize that with Andrew’s leadership.”

Based in Charleston, SC, Vertical Roots grows fresh, pesticide-free greens year-round inside recycled shipping containers. Each farm is outfitted with fully-automated systems, LED lighting and soil-free, hydroponic growing technology. The farm company is dedicated to transparency and quality, so each head of lettuce is traceable back to its seed. The company opened its second site in Columbia in spring 2019.

Vertical Roots greens are available in grocery stores and restaurants across South Carolina and into Charlotte, NC, Savannah and Augusta, GA. For more information and to see where Vertical Roots is available for purchase, visit


Vertical Roots believes that everyone has a right to trust their farmer and know their food. With a commitment to quality, transparency and sustainability, the farm company grows fresh, pesticide- and GMO-free leafy greens and produce year-round inside repurposed shipping containers.

Currently, the company offers 6 different lettuce varieties: green and red oak leaf, red butter, arugula, bibb, romaine and a specialty Lowcountry blend that is its house spring mix. Each head of Vertical Roots lettuce is traceable from the seed, with an average harvest time of 24 hours from farm to table. Its farms are fully automated and outfitted with a vertical hydroponic growing system that uses 98% less water, LED lighting, and provide hyperlocal delivery to grocery stores, distributors, schools, and more.

Vertical Roots serves South Carolina and parts of Georgia and North Carolina from its farms based in Charleston and Columbia, South Carolina. Visit for more information and to see where its products are sold.

Media Contact:
Claire Monahan