Local Lettuce For All

Safe, Flavorful Lettuce from Your Local Hydroponic Farmer

High school friends Andrew Hare and Matt Daniels had a plan to bring healthy, safe, and local produce to their community in South Carolina. Their plan, which started as scribbles on a napkin in 2015, grew into Vertical Roots: a hydroponic farm company producing nutrient-dense lettuce with globally recognized food safety standards inside its eco-friendly, upcycled container farms.

Vertical Roots farms use 98% less water than conventional farming methods to produce pesticide-free, non-GMO, flavorful lettuce. Andrew, Matt, and the rest of the Vertical Roots team are deeply rooted in the community, building local partnerships and creating sustainable jobs for farmers while giving back through produce donations to local food banks and farms

A Team Motivated by Change

Vertical Roots is a one of three companies working together, including Tiger Corner Farms and Boxcar Central.  All three companies roll up to our parent company, AmplifiedAg. We are innovating a more powerful and efficient way of farming through state-of-the-art technologies. In doing this, we are engaging a new generation of farmers and providing them with sustainable jobs.


Revolutionizing the way communities grow, distribute, and consume food.

Our Values:







Supporting our Southeast Farming Community

We’re focused on building the farming community. We grow leafy greens because South Carolina’s climate makes growing lettuce year round a challenge. We support our local farm family by trading services, volunteering, and making donations. Who knew local lettuce could do so much?

We're Creating a New Generation of Farmers

Living out our mission motivates all of us. As a company we believe the revolution starts with the Farmer. Check out all available positions on our career portal.

News We Could Use?

If you have news to share, questions about work or products, or if you'd like to take a tour of our Community Farm, send us a message. We're always excited to hear from you!

Interested in joining our team?

View all available positions on our careers portal.

Follow Us on Social