About Vertical Roots | The Largest Container Farm in the Southeast

We're Vertical Roots an Indoor Hydroponic Container Farm

co-founder Andrew in a container farm
co-founder matt in a container farm

Southeast High School Friends Changing the Indoor Container Farming Industry

High school friends Andrew Hare and Matt Daniels had a plan to bring healthy, safe, and local produce to their community in South Carolina. Their plan, which started as scribbles on a napkin in 2015, grew into Vertical Roots: an indoor hydroponic container farming company producing nutrient-dense lettuce with globally recognized food safety standards inside its eco-friendly, upcycled container farms.

Vertical Roots farms use 98% less water than conventional farming methods to produce pesticide-free, non-GMO, flavorful lettuce. Andrew, Matt, and the rest of the Vertical Roots team are deeply rooted in the community, building local partnerships and creating sustainable jobs for farmers while giving back through produce donations to local food banks and farms

A Team Motivated by Change

Vertical Roots is a one of three companies working together, including Tiger Corner Farms and Boxcar Central.  All three companies roll up to our parent company, AmplifiedAg. We are innovating a more powerful and efficient way of farming through state-of-the-art technologies. In doing this, we are engaging a new generation of farmers and providing them with sustainable jobs.


Revolutionizing the way communities grow, distribute, and consume food.

Our Values:

Empowerment, Precision, Consistency, Respect, and Integrity

Supporting our Southeast Farming Community

We’re focused on building the farming community. We grow leafy greens because South Carolina’s climate makes growing lettuce year round a challenge. We support our local farm family by trading services, volunteering, and making donations. Who knew local lettuce could do so much?

Interested in joining our team?

View all available positions on our careers portal.